Talk about changes in the marketplace! Have you looked at the big picture lately?
The generational change in America over the past few years has been nothing short of amazing. Do you really know how deep these changes are and the impact it is having on the world today. While politics seems more polarized than ever, it’s not really about politics but about changes in our basic behaviour. Subtle changes that you never saw coming.
Did your Dad go to work for one company and put all his faith and trust in it, including the ability to retire? That’s what so many of us saw but now that we are the ones close to getting that retirement check, is it everything it was supposed to be. Still wondering if your next promotion depends on the guy ahead of you getting fired. Still wondering if the company will continue funding your pension. Worse, wondering if the company will even be here to pay that pension when you retire.
Let’s look at the current situation for workers in America:
Can you imagine having a business that lets you decide your own working hours, the people you work with and an unlimited freedom to earn. We’re seeing an economy that’s never been felt by the current generation of workers. They have never seen one of every ten people out of work. And it is driving many of them to reconsider the long-term ramifications.
Direct Marketing has gone by many names in the past. But the new Direct Marketing is the wave of the future. To coin a phrase: “This is where it’s at!!”
Driven partly by the economy and more by how a company sees itself growing, it has fueled an entirely new entrepreneur. Compensation plans are redesigned, products are streamlined, and opportunities abound with an internet presence.
It’s an ever-changing scene:
There is an interesting thing happening across America. As the economy took a downturn, people showed initiative and struck out on their own; taking the risk of being small business owners. And no matter what type of business it may be – a neighborhood pizza shop, a dress boutique and engineering firm, roofing – you name it, they all have some things in common….they are joining the millions who are the backbone of America.
No matter what type of business they have, the small business owners are the ones behind the scenes making it all work. They are the ones doing the unglamorous things like staying up and working 20 hours a day to because things have to get done. And no matter what type of small business, the same things worry and motivate the owners: Can I do this? Am I okay? Will this work? How can I make this work? Can I feed my family? Can my employees feed their families?
It’s the American Dream, to start something from nothing, make into a business to be proud of and to pass the business on to another generation. It’s the satisfaction that can only come from rolling up your sleeves and working. Not since the Great Depression has this country seen such an increase in new small business – thus showing the American spirit and ingenuity can never be underestimated. It’s a wonderful experience just to be a part of this.
